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EXECUTIVE SHORT PROGRAM

Leading with Data-Driven Strategies and Analytics

Explore the power of data and analytics to make you understand how to lead with data-driven strategies and master analytics as a competitive advantage.

Duration:
6 weeks
Format:
100% online,
100% in English
Recognition:
Official Certificate
8 ECTS credits

Overview

Explore the power of data and analytics to make you understand how to lead with data-driven strategies and master analytics as a competitive advantage.

 

During 6 weeks of deep immersion into data and analytics, you will gain the skills to put in place a data-fueled organisation and act as a data digital leader to lead and contribute to digital transformation actions.

Teaching methods

Methodology

  • 100% online lectures
  • Teamwork (top-level peer learning)
  • Individual academic coach

 

Follow-up & evaluation

  • Self-assessment
  • Evaluation & feedback
  • Video projects
  • Activity files & materials

Pre-requisites

English: minimum TOEIC SCORE 785 or B2 on the Common European Framework of reference

 

Candidates must have some notions of digital technologies.

 

Lecturers

Jeroen Rombouts

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Teaches big data analytics and data science courses at the MBA and master programs at ESSEC in Paris and Singapore.

 

Maciej Workiewicz

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Associate Professor of Management at ESSEC. Teaches strategy and strategic management courses in the school’s Masters in Management, GMBA, and Executive Programs.

 

Fabrice Marque

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Executive Director of the Strategic Business Analytics Chair at ESSEC. He has been working as a consultant for more than 25 years now, leading Accenture’s Customer Strategy practice till 2019.

 

Alexander Polonsky

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is a co-founder and the Vice-President of Research at Bloom. Alexander began the design of Bloom models and algorithms as a Research Scientist in the Artificial Intelligence Lab at EPFL.

 

Jacopo Chevallard

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is Senior Research Scientist at Bloom since August 2019. His research topics cover, among others, trend analysis, emotion detection, influence modelling and automatic data summarisation.

 

Woody Pan

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is Data Venture Lead at Foxintelligence, a multi-skills team in charge of developing and executing go-to-market strategies for new businesses and products.

 

Lucile Ritchie

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is a senior data analyst at Foxintelligence: with both data and business skills, she is in charge of ride hailing clients, and building the Data Ventures team with Woody to develop Foxintelligence’s offer on new industries.

 

Régis Amichia

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is Data Science Lead at Foxintelligence. At the crossroads of business, data and tech, he is in charge of developing machine learning based solutions from proof of concept to industrialization.

Programme Contents

Mastering data-powered strategy to build a data-fueled powerful organisation

  • • Understanding what is strategy, what is value & what is competitive advantage. Focusing on analytics and data
  • • Using data for strategy creation and implementation (customers and data as critical assets for competitive advantage)
  • • The introduction of the SOLD model: Strategy, Organization, Leadership, Data Building an organisation as a data processing system

 

Developing data-powered business with AI & data at core

  • • Identifying the types of data that can be a source of value and how: understand your customer, understand your competition, understand your company.
  • • Understanding that everything starts with data governance Mastering Data footprint
  • • Discovering the different types of analytics
  • • Implementing new KPIs from new data sources and use them to predict business success
  • • Experimentation and testing, AB testing techniques

 

Discovering data-fueled start-ups and acquiring data leadership

  • • Foxintelligence inception: market intelligence on online consumers
  • • How to avoid crashing when scaling: why you should consider data as a product, data processing as a factory
  • • Data science project management: how to plan and organize an ML project
  • • Same data, different usages: building KPIs and methodologies to address different problem

 

Perfect for those who want to boost or change their career with a certificate from a pioneering management school.

Duration:
6 weeks
Intakes:
May 16, 2024
Format:
100% online,
100% in English
Fees:
€2.900 (excl. tax)
Application deadline:
May 6th, 2024
Recognition:
Official Certificate
8 ECTS credits

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Any questions?

How do I apply?

If you wish to register, please follow these steps:

  1. Visit the course webpage that interests you.
  2. Click on the ‘Apply’ button.
  3. After submitting your application, one of our advisors will contact you by telephone to assist you in completing the registration process.
  4. Once you receive a confirmation message and return the required forms, you may consider scheduling an appointment for an interview with your advisor.

 

For a certificate course, your application and project will be evaluated during this interview. During the interview, the advisor will also give you details about the course’s content and how it is run and will start the registration process if the decision is made to move forward.

For international students : no Visa is required to apply because this certificate is online only.

What is the closing date for applications?

Registration usually closes two weeks before the course begins.

What level of English is required?

We require B2 level (785 TOEIC points). If you have not taken a test, you must be able to provide proof that you have a good command of business English. It is important that you are able to both understand written and video lessons and take part in working groups and master classes.

Follow as a standalone programme or as part of a modular programme:

ESSEC Executive Master in Digital Transformation

Next intake: Sept 16th, 2024 or join with any certificate

Duration: 18 month

Fees: €14.900 (excl. tax)

LEARN MORE

Executive Certificate in Digital Transformation

Next intake: join with any certificate

Duration: 6 weeks x 4

Fees: €9.900 (excl. tax)

LEARN MORE

Follow as a standalone programme or as part of a modular programme:

ESSEC Executive Master in Digital Transformation

Next intake: Sept 16th, 2024 or join with any certificate

Duration: 18 month

Fees: €14.900 (excl. tax)

LEARN MORE

Executive Certificate in Digital Transformation

Next intake: join with any certificate

Duration: 6 weeks x 4

Fees: €9.900 (excl. tax)

LEARN MORE

Take the online certificates as stand alone programmes or combine them to earn a Certified Professional Programme
in Digital Tramsformation or go further and opt for an Executive Master Degree 100% online.