Augmented Digital Campus

Enlighten. Lead. Change.

Open to admission now

Next intake: 20 September 2021
Application deadline: 6 September 2021
Duration: 8 weeks
Format: 100% online / 100% in English / Top-level peer-learning & Individual coaching
Fees: €4,500 excl. tax
Recognition: Official Certificate – 8 ECTS credits

This Executive Certificate will give you deep understanding of how value is generated in the digital world on a platform based approach. Mastering Digital Business Models is an essential ingredient to tackle digital transformation and start creating innovative strategies for your business.

 

ESSEC professors have designed this programme to provide managers with an expertise in platform-based approach in order to master digital business models.

 

This certificate will provide solid strategic foundations along with operational skills for managers whose businesses are undergoing a digital transformation.

Teaching methods


  • 100% online lectures
  • Teamwork (top-level peer learning)
  • Individual academic coach

 

 

Follow-up & evaluation


  • Self-assessment
  • Evaluation & feedback
  • Video projects
  • Activity files & materials

English: minimum TOEIC SCORE 785 or B2 on the Common European Framework of reference

 

Candidates must have some notions of digital technologies.

 

Julien Malaurent


Ph.D in Information Systems

 

Laurent Bibard


Ph.D in Socio-Economics

 

Thomas Kude


Ph.D in Information Systems

 

Master the fundamentals of technological innovation


• Explore the fourth technological revolution and its consequences
• Define the steps involved in a technological innovation from macro and micro perspectives
• Position your business and activities to successfully navigate the exponential curve

 

Understand the digital ecosystems and the opportunities they offer


• Define a digital platform and a digital ecosystem
• Analyse different platforms: one-sided and multi-sided platforms. Create a business model canvas in a digital environment.
• Learn how to monetise a digital platform (understand the importance of the network effect and value co-creation)
• Understand how to efficiently govern and manage a platform.

 

Learn the principles of responsible governance


• Understand AI and Big Data-related technologies.
• Embrace a responsible governance of digital business models
• Question and understand the scope of the socioeconomic power of GAFAM and BATX

 

Find out more

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Take the online certificates as stand alone programmes or combine them to earn a Certified Professional Programme
in Digital Tramsformation
or go further and opt for an Executive Master Degree 100% online.