Augmented Digital Campus

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EXECUTIVE CERTIFICATE

Mastering Digital Business Models

From design to responsible governance

Duration:
8 weeks
Format:
100% online,
100% in English
Recognition:
Official Certificate
8 ECTS credits

Overview

This Executive Certificate will give you deep understanding of how value is generated in the digital world on a platform based approach. Mastering Digital Business Models is an essential ingredient to tackle digital transformation and start creating innovative strategies for your business.

 

ESSEC professors have designed this programme to provide managers with an expertise in platform-based approach in order to master digital business models.

 

This certificate will provide solid strategic foundations along with operational skills for managers whose businesses are undergoing a digital transformation.

Teaching methods

Methodology

  • 100% online lectures
  • Teamwork (top-level peer learning)
  • Individual academic coach

 

Follow-up & evaluation

  • Self-assessment
  • Evaluation & feedback
  • Video projects
  • Activity files & materials

Pre-requisites

English: minimum TOEIC SCORE 785 or B2 on the Common European Framework of reference

 

Candidates must have some notions of digital technologies.

 

Lecturers

Julien Malaurent

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Dr. Julien Malaurent is Professor of Information Systems at ESSEC since 2013. Julien’s research projects are based on qualitative approaches (case study and action research), and address issues related to the work practices of users embedded in multi-cultural context, digital ubiquity, digital transformation at both the organizational and societal levels. In terms of methodology and epistemology, Julien’s research projects stress the importance of reflexivity toward the use of theoretical framework and interpretation empirical datasets.

 

Laurent Bibard

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Laurent holds a PhD in Economics and a PhD in Political Philosophy. His research is based on this twofold education – questioning management from a philosophical perspective, and exploring philosophical thoughts through management experiences and practices. His most recent research focuses on organizational vigilance interpreted as the organizational conditions favouring collective as well as individual mindfulness on one hand, and gender relations on the other hand. Laurent practices what he teaches.

 

Thomas Kude

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Thomas Kude is an Associate Professor of Information Systems at ESSEC Business School. In his research, he is interested in the development and application of information systems at various levels of analysis. His recent research has primarily focused on digital innovation produced by collectives of organizations and individuals. For example, he has studied the governance and evolution of digital platforms and ecosystems in different domains, including enterprise software and mobile apps. He has also studied collaboration in teams, in particular software development teams. His work has appeared or is forthcoming in various IS journals including MIS Quarterly, Information Systems Research, and Information Systems Journal.

Programme Contents

Master the fundamentals of technological innovation

  • • Explore the fourth technological revolution and its consequences
  • • Define the steps involved in a technological innovation from macro and micro perspectives
  • • Position your business and activities to successfully navigate the exponential curve

 

Understand the digital ecosystems and the opportunities they offer

  • • Define a digital platform and a digital ecosystem
  • • Analyse different platforms: one-sided and multi-sided platforms. Create a business model canvas in a digital environment.
  • • Learn how to monetise a digital platform (understand the importance of the network effect and value co-creation)
  • • Understand how to efficiently govern and manage a platform.

 

Learn the principles of responsible governance

  • • Understand AI and Big Data-related technologies.
  • • Embrace a responsible governance of digital business models
  • • Question and understand the scope of the socioeconomic power of GAFAM and BATX

Perfect for those who want to boost or change their career with a certificate from a pioneering management school.

Duration:
8 weeks
Intakes:
Sept 5th 2022

May 15th 2023

Format:
100% online,
100% in English
Fees:
€4,500 excl. tax
Application deadline:
Aug 22nd 2022

May 1st 2023

Recognition:
Official Certificate
8 ECTS credits

Find out more

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Any questions?

How do I apply?

If you wish to register, simply go to the web page for the course that interests you and complete the information request form. One of our advisors will contact you by telephone. You might also want to make an appointment for an interview with your advisor once you have received a confirmation message and sent back the form. Alternatively, you may click here.

 

For a certificate course, your application and project will be evaluated during this interview. During the interview, the advisor will also give you details about the course’s content and how it is run and will start the registration process if the decision is made to move forward.

For international students : no Visa is required to apply because this certificate is online only.

What is the closing date for applications?

Registration usually closes two weeks before the course begins.

What level of English is required?

We require B2 level (785 TOEIC points). If you have not taken a test, you must be able to provide proof that you have a good command of business English. It is important that you are able to both understand written and video lessons and take part in working groups and master classes.

Follow as a standalone programme or as part of a modular programme:

ESSEC Executive Master in Digital Transformation

Next intake: join with any certificate

Duration: 24 months

Fees: €19,900 excl. tax

LEARN MORE

Certified Professional Programme

Next intake: join with any certificate

Duration: 8 weeks x 4

Fees: €14,400 excl. tax

LEARN MORE

Follow as a standalone programme or as part of a modular programme:

ESSEC Executive Master in Digital Transformation

Next intake: join with any certificate

Duration: 24 months

Fees: €19,900 excl. tax

LEARN MORE

Certified Professional Programme

Next intake: join with any certificate

Duration: 8 weeks x 4

Fees: €14,400 excl. tax

LEARN MORE

Take the online certificates as stand alone programmes or combine them to earn a Certified Professional Programme
in Digital Tramsformation
or go further and opt for an Executive Master Degree 100% online.